Adobe Experience Platform

Project Profile: AB Testing with AB Tasty The AB testing with AB Tasty project is a powerful tool that allows website owners to compare the performances of different versions of their web pages in real time. By conducting A/B tests, users can learn which version of their page provides the best experience for their customers and make data-driven decisions to optimize user engagement and conversion rates. This project offers a comprehensive solution for website optimization and goal tracking. Key Features Easy Implementation: The AB testing module only requires the pasting of a short tag, like analytics tools, on every page of the website. No Technical Knowledge Required: The graphic editor provided by AB Tasty allows marketing teams to modify their site's pages and create different versions for testing, eliminating the need for technical expertise. Real-time Results: Users can access real-time data and insights to monitor the performances of different page versions and make adjustments as needed. Unlimited Tests and Variations: The project supports unlimited A/B tests and variations, giving users the freedom to experiment and discover an optimized page design and content. Tests on Logged-In Pages: AB Tasty enables testing on logged-in pages, making it suitable for websites with member areas and personalized content. Advanced Targeting Mode: The project offers advanced targeting features, allowing users to segment their audience and run tests on specific user groups. Ecommerce Tracking: AB Tasty provides tracking capabilities for ecommerce websites to analyze the impact of page variations on purchase behavior. Segmentation: Users can leverage segmentation to analyze test results based on various customer segments and demographics. For a comprehensive list of features and more detailed information, interested users can visit the official AB Tasty website. Who Should Use AB Testing with AB Tasty? This project is beneficial for website owners, marketers, and conversion rate optimization specialists who want to improve the performance of their web pages. It is suitable for businesses of all sizes, from small startups to large enterprises. Whether you have technical knowledge or not, AB Testing with AB Tasty allows you to easily conduct A/B tests and make informed decisions based on real-time data. Why Use AB Testing with AB Tasty? Optimize User Experience: By comparing different versions of your web pages, you can identify the layout, design, and content that resonates best with your audience, leading to a better user experience. Improve Conversion Rates: Through data-driven optimization, you can increase conversion rates for your desired actions, such as form completions, purchases, or registrations. Increase Revenue: By optimizing your website's performance and user experience, you can enhance customer satisfaction, loyalty, and ultimately drive more revenue for your business. Save Time and Resources: AB Testing with AB Tasty streamlines the A/B testing process, eliminating the need for complex technical implementations and empowering marketing teams to create and test page variations without relying on developers. About AB Tasty AB Tasty is a leading French split testing solution that was created in 2010. The platform has gained the trust of major clients, including Photobox, Microsoft, Bouygues Telecom, Etam, Cdiscount, Carrefour Banque, France Television, and Peugeot SA. With its user-friendly interface and comprehensive features, AB Tasty empowers businesses to optimize their websites and deliver exceptional user experiences. For more information about AB Tasty and its services, you can visit their official website.

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Next Best Action is a proven AI-recommendation engine in production with global banks and insurers, constantly learning from our vast ecosystem of clients, customer data and financial products. It addresses the need for delivering personalized customer life journeys with beautiful omnichannel digital experiences. ABAKA supports the digital transformation journey with our cloud-based Enterprise SaaS platform with a library of modular and customizable apps. The solution is designed to integrate with a client’s internal systems, business rules, and customer engagement requirements and enhance their digital customer experiences and increase their revenue. It delivers advanced customer insights and intelligent nudges, that empowers financial institutions to predict which message and content will resonate and activate a positive customer response for increased engagement, retention, product conversion, and up-sell.

Acoustic Personalization creates brilliant user experiences, so you can increase engagement and conversions on your websites, landing pages and mobile website. Deliver tailored content and timely, AI-powered product recommendations to each visitor in real time. Further optimize your performance by running A/B testing and measuring custom success metrics. Save time by using the solution to build audiences more quickly and bring personalization campaigns to market faster.Unleash your best work with Acoustic Personalization. Personalization helps Acoustic Campaign drive even more results:Deliver more targeted campaigns by creating and sharing audiences for content personalization and A/B testing in the web channel. Drive more engagement by using real-time (in-session) and historical behavioral data to personalize the content on each page for each visitor website. Boost “cart size” and conversion with real-time, AI-powered product recommendations.