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Mapp Cloud
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About Up Mapp Cloud

Mapp Cloud is an Insight-led Customer Experience Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.

Mapp Cloud’s key features are:
- CDP & Engagement based on real-time, unified customer profiles
- AI-generated customer insights – learn from the past and the present to predict future customer behavior
- Marketing activation for actionable insights
- One-to-one personalization, including predictions, recommendations and churn prevention
- Cross-channel execution (email, push, SMS, web, adv)
- Direct connectivity (import/export) with a multitude of data sources (CRM, eCommerce systems, loyalty)
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About Up Mapp Cloud

Customer Data Platform

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September 29, 2022

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