AiFi OASIS

It’s a common practice for the major brands to spend a huge sum of money to ensure brand visibility in the retail. It can be in the form of operational execution such as campaign activation, visual merchandising, POSM deployment etc. or in the form of compliance agreement with retail chains in terms of shelf space, product visibility and listing order. 1Channel provides you an end to end solution to track and audit status of all such activities and generate useful reports to take preventive and corrective actions.

Increased global competition makes it more difficult for companies to succeed in today’s marketplace. These organizations are now looking to drive more meaningful interactions with customers, channels, shoppers, and consumers to positively impact sales numbers. Historically, consumer products companies have had an overabundance of solutions across their front office. Accenture and Salesforce seek to address this business challenge by establishing a single system of engagement for sales processes on a single platform that integrates Salesforce capabilities with Accenture’s extensive experience within the consumer goods space. Plan and develop winning promotional campaigns with an overview of trade investments, spending, and profitability with Accenture Cloud Trade Promotion Management. Empower your management and field sales teams to help deliver more targeted and compliant promotions with Accenture Cloud Retail Execution.

A powerful marketing instrument for buyers’ involvement, client data collecting and analytics, advertising campaigns launch. The cloud-based loyalty program provides flexibility when client reward rules change. It delivers cost reduction and client identification in all aspects, customer retention, essential client database increase. A cloud-based program aimed to increase clients’ loyalty is versatile, can be used by companies from different business spheres: retail trade, shops, fuel retail, HoReCa, beauty shops, cinemas, vendors, individual solutions. There is one database on clients and purchases: questionnaires, website, mobile application, and others. Determination of targeted audience together with consumer features. Client groups formation on common purchasing characteristics. Launch based on advertising campaigns analytical data.

Shelf space optimization, planogram software, salesroom and planogram modeling, planogram efficiency analysis, retail space use analysis, planogram supervisory control, monitoring of dependence of the margin on goods placement. ABM Shelf provides the opportunity to create new or download ready-made salesroom and trading equipment layouts from AutoCAD. ABM Shelf – an integrated merchandising management system in stores, which includes a wide range of functions and capabilities. Work with a stores database (a ready-made list). The ABM Shelf merchandising service is a tool necessary for effective visual goods placement with the possibility of 3D designing of shelf planograms and salesrooms with regard to categorical management principles and range matrices.